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Hi, I am

Alan Cuevas

I am a writer.

about me

Quick Facts

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COPYWRITER

Writing for me has become more than just a past time, but a skill I enjoy to develop for professional use. Through school and work experience, I’ve gained practice in online ad copy, blog and press release writing.

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Google AD Words Certified

I earned my certification while working at Runningwarehouse to gain the knowledge required to manage text search campaigns and display advertising campaigns.

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Former NCAA Athlete

As a collegiate athlete, I gained vauleable qualites like time management to excel as a student and athlete.

Fun Facts

Billingual: Fluent in Spanish

Can run a mile in under 4 min and 20 seconds

Over 20,000 Miles Of Running

Can play multiple Instruments

resume

EDUCATION

2015

California State University of Chico

  • Bachelor of Science in Business Administration, Marketing
  • Bachelor of Arts in Journalism, Public Relations

WORK HISTORY

Sept 2016 – Current

Marketing Coordinator

RunningWarehouse.com

• Compose and manage Google Text Ads that have generated more than 10,000 conversions while staying within goal ROI.
• Manage Google Display ad bids to achieve each ad group’s goal ROI.
• Stay informed on new product stories by communicating with our product buyers and brand vendors
• Collaborate with our graphic design team to create ads that communicate the right product story.
• Write text ad copy and graphic taglines for more than a 100 of our Google text and display ads.
• Contribute to our content strategy by writing and copyediting technical product blogs.
• Composed product blogs which have helped generate $10,000 worth of new transactions and more than 1,500 new visitors.
• Work with video team and content team to create product videos that have directed 1,000 new visitors quarterly to our website.

Jun 2015 – Sept 2016

WEB CONTENT SPECIALIST

RUNNINGWAREHOUSE.com

• Wrote product descriptions for more than a hundred products sold through the Running Warehouse US, Europe, and Australia website.
• Collaborated with staff members from Europe and Australia to create detailed written descriptions for each specialty market.
• Used CMS software to review images, web text, and page layout of the apparel section of our website.

Jan 2015 – Jun 2015

ASSISTANT ACCOUNT EXECUTIVE

TEHAMA GROUP COMMUNICATIONS

• Collaborated in the creation of a public relations strategy for two accounts.
• Led our team to create a social media plan complete with a detailed editorial calendar for our client.
• Used social media analytics to recommend best practices to clients.
• Composed various written material in AP style.

2014 – 2015

Social Media Intern

KCSC Radio

• Hosted weekly talk radio show that was broadcast live online.
• Assisted in growing Twitter follower count by 85 in three months.
• Designed poster & promotional graphics using Adobe Illustrator and Photoshop.

2013

Sports Writer

The Orion, Student Run Newspaper

• Composed more than 100 weekly sports new stories in AP Style.
• Researched and compiled information on latest local sporting events and teams.
• Conducted more than 100 interviews with student-athletes and coaches for sports stories

portfolio

Video

Photography

Google Display Ads

Blog Posts

Search Ads

My thoughts

Blog page content.

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